Overview of Marketing, Public Relations and Project Management Experience

Kevin McGee
Columbus, Ohio 43026

McGee@BrandBuilderCommunications.com

Corporate storyteller with 15+ years of professional project management experience in a marketing, advertising and public relations capacity

Professional Highlights

  • Certified Project Management Professional PMP with Project Management International (PMI)
  • Accredited in Public Relations APR by the Public Relations Society of America (PRSA)
  • Certified Marketing Director CMD by the International Council of Shopping Centers (ICSC)
  • Distinguished Sales & Marketing Executive DSM with Sales & Marketing Executives Int’l (SMEI)
  • Certified Lean Six Sigma Green Belt by U.S. Army Office of Business Transformation
  • Defense Information School (DINFOS) trained U.S. Army Public Affairs Officer
  • Recipient of Two National Telly Awards & 34 Ohio Public Image Awards for Excellence in Communication

Core Marketing & PR Competencies

  • Marketing Strategy and Tactics • Brand Management • Market Research
  • Crisis Communication • Social Media & Website Strategy • Marketing Automation
  • Internal Communications • Search Engine Optimization (SEO) • TV & Radio Ad Campaigns
  • Press Agentry and Media Releases • Search Engine Marketing (SEM) • Fundraising Campaigns
  • Blogs & Thought Leadership • Marketing and PR Plan Development • Legislative Relations
  • Adobe CS Software • MS Project & AtTask Project Software • MS SharePoint and MS Office
  • CRM Strategy & Software • Mobile Marketing • Inbound Marketing

Employment

Primatech Inc. Columbus, Ohio

Marketing Manager 2014-Present

  • Coordinate marketing and integrated communication for product lines by developing integrated communication plan strategies and executing marketing tactics for a Worthington, Ohio-based consulting, training and software company that is a worldwide leader in safety and risk management
  • Responsibilities include oversight of graphic design, SEO/SEM, social media, inbound marketing and international campaigns; creating and implementing strategic marketing plans; writing, editing, and distribution marketing materials; managing Joomla CMS and providing web content; acting as a C-suite level communications and PR adviser for company executives
  • Lead Lean Six Sigma DMAIC process improvement team to re-engineer customer relationship management (CRM) and marketing automation in order to eliminate waste, capture marketing-influenced sales metrics and pay-per-click (PPC) ad spend ROI
  • Primatech firsts: Implemented mobile marketing strategy through development of iPhone and droid app; implemented automated marketing software (ActOn) for email marketing, webinars and GoogleAd words campaigns; implemented internal social media work community using Google+; designed first ever LinkedIn PPC campaign; implemented Inbound marketing tactics of retargeting and contextual advertising into sales lead nurturing funnel

Brand Builder Communications Columbus, Cleveland and Akron, Ohio

Communications Consultant 2012-Present

  • Plans and executes marketing and PR strategies and tactics for businesses and non-profits by providing communications services including communications audits, marketing plans, social media strategy and media relations services
  • Achieve client business objectives by planning, organizing and executing PR and marketing campaigns
  • Major Account:  Cleveland Metro Parks and Zoo ($100 million annual budget) – Conducted strategic planning to develop core values using integrated approach involving internal communications, HR processes and external brand positioning
  • Major Account:  G&F Media ($1 million annual sales) – Developed social media strategy for Dayton-based “The Business of Ohio” publishing venture
  • Major Account:  Frisina IP and Corporate Law – Designed and launched branding campaign for Stow, Ohio, patent law firm earning over $20,000 in Cleveland-market media exposure while also achieving social media and SEO objectives

 

U.S. Army 196th Mobile Public Affairs Detachment Columbus, Ohio

Public Affairs Officer 2008-Present

Annual Revenues: $671 million     Dept’s Annual Marketing Budget: $300,000 Supervised: Five public affairs pros

  • Conducts public affairs operations including broadcast and print journalism is conjunction with U.S. Army National Guard units and the Ohio Joint Force Headquarters Public Affairs Office
  • Provides public affairs advice, counsel and support for commanders and senior staff including prep for media interviews
  • Creates photo and video content management plan to build public engagement through social media channels
  • Conducted public relations, civil affairs and key leadership engagements with Kuwaiti military forces as U.S. Army 371st Sustainment Brigade protocol officer while deployed to Camp Arifjan, Kuwait, June 2013 – February 2014
  • Earned over $100,000 in earned media exposure in Cleveland and Columbus, Ohio media market and AP outlets nationwide
  • Managed media relations and journalistic coverage as the embedded public affairs officer for the Ohio Army National Guard in Brooklyn, NYC, during Hurricane Sandy operations

Summit County DD Board Tallmadge, Ohio

Director of Marketing & PR 2002-2012

Annual Revenues: $80 million     Annual Marketing Budget: $500,000 Supervised: Eight marketing professionals

    • Managed in-house marketing and PR department of eight employees and budget of $500,000 providing public relations services for a community-based agency with an annual budget of $80 million
    • Hired, trained and led team of communications professionals that conducted research, defined target audiences, designed $300,000 campaign to promote the passage of public election ballot issue
    • Produced 12 month marketing campaign that secured 70.16% passage rate (Nov 2011) which was the largest level of voter support ever received by a Summit County-wide tax issue (1950-present)
    • Achieved 10% increase in brand recognition by executing integrated advertising campaigns designed to raise awareness of the agency’s services using newspaper, television, radio, outdoor, Internet, SEO and social media
    • Conducted public relations activities including crisis communications, press conferences, media interviews that secured over $250,000 in earned media annually for the agency
    • Raised over $400,000 for disability related causes as event director for nine annual golf outings

The Cafaro Company Youngstown, Ohio

Director of Corporate Marketing & Sponsorship 1999-2002

Annual Revenues: $100+ million     Annual Marketing Budget: $4 million Supervised: 45 marketing professionals
  • Led nationwide team in the marketing and brand building of 16 shopping malls and 62 plazas with more than 30 million square feet of GLA commercial real estate
  • Conducted corporate public relations, advertising and brand management earning national media exposure in retail and real estate trade publications
  • Supervised design and wrote copy for corporate communication including annual reports and sales brochures
  • Increased efficiency and quality while reducing cost for malls by building an “in-house” ad agency to manage creative development, graphic design, television production, web design, media buying, sponsorship and budget management
  • Generated more than $2 million dollars in non-traditional revenue through sponsorships with Universal Studios, Bristol-Myers Squib, Prevention Magazine, Pepsi, Household Finance and others
  • Produced “Experience It All!” branding campaign, launched in 16 markets, which included radio spots, TV commercials, POP signage, direct mail and websites
  • Developed 19 data-mining websites to build a permission marketing database that now has more than 1,000,000 customers

 

Virtual Futures, Inc. Warren, Ohio

Owner 1996-1999

  • Developed a business plan, secured capital and launched the Virtual Futures Inc. business venture
  • Provided clients a wide array of marketing and PR services

Major Account: Region 12 School-to-Work Annual Budget: $200,000 Supervised: Staff of four

  • Developed a board and built a consortium of 1,200 stakeholders from business and industry, education systems and community agencies in northeast Ohio

Boy Scouts of America Warren, Ohio

District Executive 1994-1996

  • Managed traditional Scouting program and in-school programs for more than 3,500 youth while establishing more than 40 partnerships between schools, businesses and private organizations in Northeast Ohio
  • Consistently met or exceeded all finance and membership goals, raising more than $200,000 annually and twice achieving the national distinction of Quality District

Education

Kent State University Kent, Ohio  MBA

Ohio University Athens, Ohio  Bachelor of Science

U.S. Defense Information School Ft. Meade, Md.  Public Affairs Qualification Course


Professional Associations & Volunteer Experience

  • Project Management International PMI • Sales and Marketing Executives International   • American Marketing Association AMA
  • Public Relations Society of America • Press Clubs of Cleveland & Akron • American Advertising Federation AAF
  • Rotary International – P. Harris Fellow • Leadership Akron Alumni Association • United Way Volunteer

Kevin McGee, MBA – Topics Available in Portfolio of Experience and Creative Samples

Marketing and Public Relations:

  • strategic communications leadership
  • social media strategy
  • stakeholder engagement
  • marketing plan development
  • public relations plan development
  • retail & real estate marketing
  • formal and informal market research
  • strategic communication leadership
  • Constant Contact / customer relationship management databases
  • trade show displays
  • press conferences and media kits
  • ground breakings & grand openings
  • intellectual property protection
  • Gift Gallery stores
  • Cafaro malls
  • retail websites
  • corporate website
  • retail marketing
  • real estate marketing

Corporate Communications:

  • communication audits
  • internal communications
  • employee newsletters
  • corporate video
  • blogs
  • press agentry and earned media coverage
  • corporate program design and roll-out
  • corporate training
  • PR Newswire
  • Ohio State House legislative relations
  • VIP / elected official visits
  • annual reports & corporate brochures
  • corporate sponsorship valuation and sales

Crisis Communications:

  • disaster recovery operations communications
  • death of employee & accidental death of customer / public
  • allegations of employee abuse
  • criminal investigation / indictment of company officer
  • investigative journalist inquiries
  • crisis communication management planning
  • post 9/11 customer messaging
  • state attorney general inquiries
  • Medicaid and civil rights litigation relations
  • ACLU lawsuit threat and media attack
  • union – bargaining unit strikes

Branding:

  • The Business of Ohio social media strategy
  • Cleveland Zoo core value development
  • Cafaro corporate re-branding
  • Government agency and not-for-profit rebranding
  • Brand management kits
  • Elements of brand advertising –
  • Music jingles
  • TV / cable
  • Logos
  • Website / Facebook / Twitter / Google

Advertising Campaigns & Tactics:

  • Experience It All campaign
  • Work. Live. Learn. Play. campaign
  • ballot issue and public support campaigns
  • outdoor / billboards
  • cable / network television
  • newspaper
  • radio
  • direct mail campaigns
  • door-to-door
  • email marketing
  • Social media & search marketing
  • POP and on premises signage

Strategic Planning & Research:

  • employee engagement & alignment surveys
  • customer satisfaction surveys
  • focus groups
  • market and audience targeting
  • CARF accreditation best practice
  • OPE  Silver Baldrige Award application (co-author)
  • Lean Six Sigma DMAIC process improvement
  • PMI PMP PMBOK project management

Business Management:

  • business management experience – Brand Builder Communications and Virtual Futures, Inc., Gift Gallery stores, Clay Crafters and Custom Stitches, EarthCare Landscape, Weaver Carpet Cleaning
  • leadership – team building, emotional intelligence and 360 Evaluations
  • strategic – strategic planning & goal setting
  • CARF accreditation best practice
  • Project Management Professional (PMP)
  • Lean Six Sigma Green Belt
Advertisements
Posted in Columbus, Marketing, Ohio, Public Relations, Resume | Tagged , , , , , , , , , , , , ,